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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

Description :

PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #1622730208 | Date : 2014-12-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Value-based Marketing Strategy by by Santiago Lopez

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Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales PDF




by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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[Pub.29dRS] Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales PDF | by Bill Stinnett


Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales by by Bill Stinnett

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by Mehdi Khosrow-Pour : Collaborative Information Technologies

ISBN : #1931777144 | Date : 2002-04-02

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Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth PDF




by Malcolm Morley : Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth

ISBN : #0749471522 | Date : 2014-08-28

Description :

PDF-297c0 | Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop suitable strategies and respond appropriately to changing competitive dynamics. Debunking myths around how markets are defined, it provides ways to take advantage of the assets a company possesses and develop new assets for the target market.Malcolm Morley explains, using practical tools and techn… Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth


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by Gonca Telli Yamamoto : Mobilized Marketing and the Consumer: Technological Developments and Challenges

ISBN : #1605669164 | Date : 2009-12-02

Description :

PDF-19468 | Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information tech… Mobilized Marketing and the Consumer: Technological Developments and Challenges


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Mobilized Marketing and the Consumer: Technological Developments and Challenges by by Gonca Telli Yamamoto

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: Collaborative Customer Relationship Management: Taking CRM to the Next Level

ISBN : #3540002278 | Date : 2003-09-17

Description :

PDF-d303e | Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM… Collaborative Customer Relationship Management: Taking CRM to the Next Level


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Internet Retailing Ruiliang Yan PDF B7879e5a0

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Internet Retailing PDF




by Ruiliang Yan : Internet Retailing

ISBN : #3836414872 | Date : 2007-05-29

Description :

PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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Internet Retailing by by Ruiliang Yan

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Stop Asking Referrals Revolutionary Financial PDF C5fbd11f7

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Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself PDF




by Stephen Wershing : Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself

ISBN : #0071808191 | Date : 2012-10-02

Description :

PDF-78744 | The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don’t get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely… Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself


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Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself by by Stephen Wershing

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Direct Access Execution SuperDOT Methods PDF 03bb2a4ef

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Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading PDF




by Simit Patel : Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading

ISBN : #0071363912 | Date : 2001-04-23

Description :

PDF-22c33 | Direct access trading means a whole new world of trade execution. Gone are the tradition-bound days of calling a broker, who called a broker, who called the floor of the exchange, where the order was written by hand and delivered by a runner to the floor broker. This was a time-consuming, tedious task that almost certainly guaranteed poor fills. Now, direct access traders can place an order with t… Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading


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Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading by by Simit Patel

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Digitalizing Consumption Routledge Interpretive Marketing PDF 9c2e457ce

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Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research) PDF




: Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)

ISBN : #1138124893 | Date : 2017-06-07

Description :

PDF-fa78c | Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a … Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)


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Web Content RX Webmasters Business PDF 108105f19

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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People PDF




by Wayne English : Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People

ISBN : #1601630689 | Date : 2009-06-01

Description :

PDF-6d832 | Web Content Rx is a hands-on primer that shows anyoneeven technical noviceshow to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webma… Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People


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Web Content RX: A Quick and Handy Guide for Writers, Webmasters, eBayers, and Business People by by Wayne English

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Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series) PDF




by Urs E Gattiker : Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series)

ISBN : #1843347458 | Date : 2014-04-14

Description :

PDF-caef6 | Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in … Social Media Audits: Achieving Deep Impact Without Sacrificing the Bottom Line (Chandos Publishing Social Media Series)


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Chief Marketing Officers At Work PDF F8f636a51

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Chief Marketing Officers at Work PDF




by Josh Steimle : Chief Marketing Officers at Work

ISBN : #1484219309 | Date : 2016-08-05

Description :

PDF-12690 | This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup a… Chief Marketing Officers at Work


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Chief Marketing Officers at Work by by Josh Steimle

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Mindful Marketer Present Profitable Data Driven PDF 5e29ba2cc

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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF




by Lisa Nirell : The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

ISBN : #1137386290 | Date : 2014-10-23

Description :

PDF-cfda9 | As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing…. The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World


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[Pub.80GXW] The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF | by Lisa Nirell


The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World by by Lisa Nirell

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